Notes
Notes on creative leadership.
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I thought I was being hired to direct films
Twenty years directing for Apple, Beats and Amazon taught me the job was never the filming. How it turned into creative leadership for founders.
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Your business doesn't need more content
Most founders think they have a content problem. Usually it's a gap between what the business is, how it shows up and what customers believe.
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Where creative work actually goes wrong
Most creative work goes wrong before anyone films anything. How founders can brief a director or content team so the work comes back right.
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Occasional notes for founders on creative leadership and making the work land. No spam, unsubscribe anytime.