Notes
Notes on creative leadership.
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The longer version
Twenty years of directing, artist development and mentoring — and how it turned into creative leadership for founder-led businesses. The full story behind the About page.
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Why I stopped making 'more content' — and started leading it
Most growing businesses don't need more content. They need someone senior enough to tell them the truth about their creative output. Here's what that looks like.
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How to brief a director (so you actually get what you want)
A short, practical guide for founders and marketers on writing a brief that gets a director to their best work — without over-specifying it.
Newsletter
Occasional notes for founders on creative leadership and making the work land. No spam, unsubscribe anytime.